Boy group BTS wins advertising deal with South Korean bank

Park Sae-jin Reporter Posted : 2018-01-10 11:20 Updated : 2018-01-10 11:20
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[Photo by Yoo Dae-gil = dbeorlf123@ajunews.com]


SEOUL, Jan. 10 (Aju News) -- Popular boy band BTS has signed an advertising contract with a South Korean commercial bank. It was the first K-pop boy group to model for a major financial company.

KB Kookmin Bank said in a statement on Wednesday that BTS members would appear in a commercial film advertising "Liiv", the bank's online digital financial service platform.

Kookmin's previous advertising models included popular female athletes like Olympic gold medalists Kim Yuna and Park In-bee. "We thought BTS is the ideal model for our motto 'beyond South Korea's first'," a KB official..