Hyundai unveils glimpse of future with concept car at motor show

Park Sae-jin Reporter Posted : 2018-03-07 17:32 Updated : 2018-03-07 17:32
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[Courtesy of Hyundai]

SEOUL -- Hyundai Motor, a leading carmaker in South Korea, has presented a glimpse of its future cars by unveiling its latest concept design "Le Fil Rouge" at an international motor show in Geneva.

"Le Fil Rouge" features a "Sensuous Sportiness" design theme, Hyundai said in a statement on Wednesday, adding the design will be applied to all future Hyundai vehicles, ranging from sedans to SUVs.

"Le Fil Rouge is a reinterpretation of Hyundai's design DNA that originated from the brand's historical Hyundai Coupe Concept in 1974," Luc Donckerwolke, who heads Hyundai's design center, said at the motor show, adding that Hyundai aims to build a beloved brand with the new design concept.

Hyundai said Le Fil Rouge is based on a common mathematical ratio found in nature and will give its future cars charismatic and natural-looking designs. The carmaker said its future cars will feature a seamless frame which generates a dynamic look.

The new design concept also aims to make Hyundai vehicles instantly recognizable from a distance. Global carmakers have adopted unique design concepts which eventually became their brand identities.