SK Telecom's AI service collects 3 million active users

Park Sae-jin Reporter Posted : 2018-03-14 17:28 Updated : 2018-03-14 17:28
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[Courtesy of SK Telecom]

SEOUL -- An artificial intelligence platform launched by SK Telecom, South Korea's largest mobile carrier, has collected three million active users involved in hundreds of millions of conversations every month to lead South Korea's AI voice assistant market.  

NUGU, released two years ago, provides basic features of an AI voice assistant, similar to any other assistants like Amazon's Alexa and Apple's Siri, but NUGU's AI using bid data is capable of improving its service.

The telecom giant said Wednesday in a statement that the number of NUGU's monthly active users (MAUs) has surpassed three million. "We now have an overwhelming competitive edge against rivals," it said, adding the company has acquired a firm footstone for the development of a Korean-language AI ecosystem.

In the IT industry, a service requires more than one million MAUs for its successful launch and three million means the service has obtained a sustainable growth engine.
NUGU's MAUs account for about six percent of South Korea's population, compared to Alexa's six percent in the United States. SK Telecom said it aims to lead the AI platform industry by attracting more users.

When NUGU AI speakers were released in 2016, they were sold out just in a few minutes. The AI platform will be featured on the tablet dashboard of QM3, Renault Samsung's compact SUV. SK Telecom said QM3 owners can use voice orders to control navigation, make phone calls and play music.