Hyundai signs sponsor deals with AS Roma, Hertha BSC: Yonhap

Lim Chang-won Reporter Posted : 2018-07-24 16:12 Updated : 2018-07-24 16:12
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[Yonhap Photo]

SEOUL -- Hyundai Motor Co. signed sponsorship deals with Italian Serie A football club AS Roma and German Bundesliga football club Hertha BSC Berlin on Tuesday as part of its extended sports marketing efforts aimed at promoting the brand in Europe.

With the addition of AS Roma and Hertha BSC on its sports sponsorship programs, South Korea's No. 1 carmaker has become a global automotive partner of five soccer teams in the same number of European countries, Hyundai said in a statement.

The arrangement with the two football clubs will last through 2021. Hyundai's company logo will be presented during their matches and its cars will be on display at the home stadiums of the teams. Hyundai is already a sponsor of English Premier League club Chelsea, French club Olympique Lyonnais and Spanish La Liga club Atletico Madrid.