Hyundai reveals name of new flagship sport utility vehicle

Park Sae-jin Reporter Posted : 2018-11-09 10:38 Updated : 2018-11-09 10:38
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[Courtesy of Hyundai]


SEOUL -- South Korean carmaker Hyundai Motor revealed "Palisade", the name for its new luxury sport utility vehicle (SUV), which will be launched at home next month. Palisade will be showcased at a motor show in Los Angeles on November 28. It will hit the North American market in the summer of 2019.

Hyundai said in a statement that Palisade references the Pacific Palisades, a beautiful coastal region in Southern California. "The new SUV name references a series of coastal cliffs and might naturally be associated by many with the Pacific Palisades."

The company said the new SUV would bear a bold exterior design with strong imagery of safety and security, especially for parents and children with active lifestyles. "Palisade styling will offer dignity with style in an understated theme that demonstrates clear differentiation worthy of a flagship SUV," Hyundai said.

The three-row SUB will offer spacious eight-passenger seating with high-end materials, advanced convenience and safety features in the cabin, and ample cargo space for growing leisure activities, it said.