YOLO lifestyle creates new shopping trend in S. Korea

Lim Chang-won Reporter Posted : 2018-12-20 10:35 Updated : 2018-12-20 10:35
글씨작게 글씨크게


SEOUL -- A majority of South Korean consumers made a positive response to YOLO consumption, willing to spend money impulsively on fashion, beauty, food and a dilettante life to feel self-satisfaction, according to a survey conducted by G-Market, a top e-commerce platform based in Seoul.

YOLO, an acronym for "you only live once", is a motto that encourages people to live a life as they want regardless of what others may think. The YOLO lifestyle is spreading fast among young generations.

In a survey of 604 clients, G-Market found that the YOLO lifestyle has created a new shopping trend with 52 percent favoring impulsive consumption for self - satisfaction. Some 25 percent supported impulsive Yolo consumption regardless of economic conditions.

The survey showed that for YOLO consumption, 51 percent of those questioned expressed their willingness to minimize spending by staying home for a week. Favored items for YOLO consumption included fashion and beauty, which accounted for 20 percent, followed by food with 18 percent and hobbies with 17 percent. Traveling was 16 percent.