LG partners with Microsoft to strengthen autonomous driving technology

Park Sae-jin Reporter Posted : 2019-01-09 14:44 Updated : 2019-01-09 14:44
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[Courtesy of LG Electronics]

LAS VEGAS -- As a slow starter in the fast-growing autonomous vehicle industry, LG Electronics partnered with American tech company Microsoft to beef up its autonomous vehicle and infotainment capability, following the footsteps of its domestic rival, Samsung Electronics.

Under a memorandum of understanding signed at the Consumer Electronics Show (CES) in Las Vegas, LG agreed to utilize Microsoft's artificial intelligence know-how to develop technologies such as ADAS (advanced driver assistance system), DSM (driver-status monitoring) cameras and multipurpose front camera products.

"Our expectation is that the combination of Microsoft's advanced cloud infrastructure with LG's fast-growing automotive components business will accelerate the self-driving auto industry as a whole," LG's vehicle component solutions division head Kim Jin-yong said, expressing confidence that the tie-up would create a new benchmark in AI technology for autonomous driving.

LG will adopt Microsoft's virtual assistant solution accelerator, Azure cloud computing and AI technology to its infotainment system. Azure can help AI self-driving software to learn diverse patterns displayed by drivers as well as distinguish pedestrians from other objects on the road. Drivers can communicate with Azure's virtual AI assistant by asking questions.

Samsung has strengthened its self-driving technology since it completed the acquisition of U.S.-based infotainment technology company Harman International Industries in 2017, while LG launched an autonomous technology task force in November 2018 to develop future technologies. LG will set up a research and development center in North America.