Some 90 mln people indulge in Hallyu activities worldwide

Park Sae-jin Reporter Posted : 2019-01-10 18:08 Updated : 2019-01-10 18:08
글씨작게 글씨크게

[Photograph by Yoo Dae-gil =]

SEOUL -- About 90 million people around the world belong to Hallyu (Korean cultural wave)-related social clubs and cultural societies, a state-funded body under the Ministry of Foreign Affairs, reported in the latest issue of its annual survey.

Korea Foundation, a non-profit organization which promotes a better understanding of Korean culture, reported that 89.1 million people are active embers of 1,843 Hallyu-related clubs around the world in 2018, up 22 percent from a year ago. The foundation estimates that there will be more than 100 million Hallyu fans worldwide in 2020.

K-pop band BTS contributed to attracting Hallyu fans and improved the image and value of K-pop in the United States, the foundation said, adding female Hallyu fans formed a mainstream consumer base in markets such as cosmetics and tourism.