Hyundai Motor's marketing communication unit partners with AI company

Lim Chang-won Reporter Posted : 2019-04-10 10:32 Updated : 2019-04-10 10:33
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[Courtesy of Innocean]

SEOUL -- INNOCEAN Worldwide, a marketing communication unit of South Korea's Hyundai auto group, forged a strategic partnership with a domestic artificial intelligence technology company to push for various business projects related to wearable smart devices, a customized test drive system and other new technologies.

Through its partnership with Skelter Labs, INNOCEAN said Wednesday that it would showcase various business projects such as product design, the development of customized experience platforms and the establishment of solutions to execute advertising campaigns.

Skelter Labs is an engineering-driven AI company founded in 2015 by AI experts and ex-Google engineers. Known for the lean engineering culture to advance its machine intelligence technologies, the company focuses on developing applicable AI in conversation, vision, speech, and context recognition.

The two companies would work together to implement a customized test drive system and develop smart wearable devices. Functions of Skelter's smart sunglasses will be expanded for commercialization. Smart glasses are defined as wearable computer glasses that can change optical properties at runtime. They may collect information from other instruments or support wireless technologies. Some models feature full lifelogging and activity tracker capability.

Skelter Labs has been involved in a number of projects with other companies to apply its technology to various areas including smart speakers, smartphones, home appliances, automobiles and wearable devices.